Muse is Meta's personal AI agent, released to the public so users can have it shop, handle tasks and talk to other people's agents on their behalf. Recent coverage tracks its rollout: 10.2 million U.S. downloads in 40 days with 30% seven-day retention, while DoorDash said agents including Muse placed only "several hundred" orders. RBC is weighing blocking Muse's access to customer data, and The RealReal tightened bot defenses against it. Nvidia also plans a $3 billion investment in Meta, and Ohio State researchers gained access to Muse models.
The author built a $50 DIY AI Tamagotchi that talks to Muse, shows avatars, doubles as a pocket watch and camera viewfinder, and can theoretically control smart home devices; despite lacking cameras and 5G, the learning experience was worth it.
Meta's AI agent Muse is seen as potentially disruptive across industries but has yet to have real impact. Companies have spent recent weeks reassuring investors that Muse and similar AI agents offer more opportunity than threat.
Ollie, a privacy-focused AI assistant startup, will shut down on November 6. CEO Bill Lennon said it got close but couldn't stand out against Muse, Instinct and others. It had disclosed a $7.5M seed round led by Khosla Ventures in September and held SOC 2 compliance.
On its Q3 earnings call, DoorDash said third-party AI agents such as Muse, Instinct and Fo have placed only "several hundred" orders, versus roughly 3 million deliveries a day. CEO Tony Xu called the area still dynamic, said DoorDash wants a healthy relationship with agent developers and floated future advertising inside agents.
Meta and Ohio State's College of Medicine announced a partnership giving researchers access to Meta's latest Muse AI models. Under a $2 million grant shared by five US universities, Ohio State will work on early heart-failure prediction, radiology report drafting and Alzheimer's diagnosis.
Nvidia will invest $3 billion in Meta's planned equity offering, the Wall Street Journal reports, as the two expand their partnership around Meta's AI product Muse. Meta plans to run next-gen AI agents on Vera Rubin systems and Vera CPUs, and aims to raise up to $95 billion via stock offerings for AI infrastructure. AMD and Broadcom signaled interest in up to $5 billion combined.
WIRED spent a day testing six AI agents, including Meta's Muse and Anthropic's Claude Duet, ranking them on how well they completed basic tasks. The piece compares the agents' practical task-execution abilities.
Secondhand luxury consignment retailer The RealReal updated its bot defense system, making it harder for AI agents to shop on its site. The Verge had shown that Meta's Muse agent could repeatedly re-add items after the 20-minute cart hold expired, effectively blocking them.
As AI agents like Meta's Muse promise to save consumers money by finding deals, research by Groundwork Collaborative found some consumer-facing agents end up serving customers more expensive items after learning about their finances. Lindsay Owens, who leads the think tank, explores in a new book how companies have used data collection and surveillance to charge more.
On Meta's quarterly earnings call, Mark Zuckerberg described a future in which autonomous AI agents shop, work, and talk to other people's agents on our behalf, staking Meta's future on Muse, the personal AI agent released to the public last month. He acknowledged it is still early days.
Walmart launched Agent Gateway, an MCP-based server from Anthropic's protocol, letting approved AI agents search inventory and buy for users with spending and transaction controls across Walmart and Sam's Club. It contrasts with Amazon's blocking of AI agents; Walmart already partners with Meta's Muse and integrates ChatGPT and Gemini.
Meta's AI companion app Muse reached 10.2 million U.S. downloads in its first 40 days, becoming one of only 12 apps to hit this milestone. Its 7-day retention rate is 30%, above the 19% average for rivals like ChatGPT. Meta allocated 39% of its ad spend to promote Muse in October.
Royal Bank of Canada CEO Dave McKay said the bank is considering blocking Meta's AI agent Muse from accessing customer information to protect consumers and limit liability. The move highlights financial institutions' concerns over third-party AI data access.
Security firm Claroc found that share links created by Meta's Muse AI agent can be enumerated; researchers listed 6,800 links and found clearly non-public personal and business information in some. CEO Mark Zuckerberg had said last month that Muse was “built from the ground up for privacy and security.”
Replika founder Eugenia Kuyda officially launched Wabi, a free personal AI assistant where users run multiple agentic threads and build custom mini-apps for different tasks and goals. Wabi debuted a year ago with a $20M pre-seed as a social platform for shareable mini-apps and has now evolved toward an agentic assistant.
Stripe says AI agents shopping via its Link service grew from about 70 to around 200, including Meta's Muse and Grok Bot. September transactions rose 38-fold and volume 20-fold, but from a small base and without disclosed totals. Most spend is about $100 per transaction; retail is 36% of transactions.
Software engineer Ugo Nwune said his Meta Muse agent, untouched for two days, sent an unprompted message claiming it couldn't check his email, prompting fears of a hack and his decision to stop using it. Meta said a product bug caused the model to hallucinate, not a security or privacy issue, and it has been fixed.
OnlyFans adult performers are challenging Meta's content policy as a double standard: Meta's AI agent Muse can engage in sexual chat while performers see their social media accounts restricted. The dispute highlights inconsistent moderation of AI-generated versus human adult content.
The latest Uncanny Valley episode covers an unexpected sexting feature in Meta's Muse, millions poured into Nevada shell companies by the biggest pro-AI super PAC, and men overstating their AI knowledge. It also discusses Apple's new HomeView smart-home hardware.
Shopify will let shoppers configure any AI agent to purchase products on their behalf, giving agents access to over a billion listings without a partnership integration, expanding its agentic commerce push after a September Meta partnership for the Muse agent.
Meta's AI assistant Muse achieved a 73.3% Day-1 retention rate across 81 countries, beating ChatGPT's 41.3%, with 5 million downloads in 22 days. News of a possible new AI model codenamed Watermelon and upcoming earnings also lifted Meta stock by 3%.
Reuters estimates that if AI steers $3.8 trillion in US savings across roughly 500 banks into 4% products, banks would pay $70.9 billion more in interest—enough to wipe out the net income of 32 banks. The FT sees up to $500 billion at risk, while agents like Meta's Muse and OpenAI's Dots already move users' money.
At OpenAI DevDay, Sam Altman unveiled the new AI agent Dots and promised to set a new privacy standard for frontier AI, while taking shots at Meta's Muse. Yet Muse itself launched as a supposedly safer option. AI labs are competing to convince users their agents protect data.
Meta introduced AI agent Muse in September, and OpenAI followed with dots, both capable of autonomously handling purchases, emails, and forms. A journalist tested the agents for a week to gauge trustworthiness, noting these services reach a mass commercial audience with almost no learning curve.
Designer Jessica Hische faced online backlash after creating the logo for Meta's AI assistant Muse, with critics accusing her of selling out; she explained she needed income for her small business, but the controversy continued.
South China Morning Post examines whether China can compete with Meta's Muse in the race to harness AI agents, analyzing opportunities and challenges for Chinese companies.
Meta's Muse, OpenAI's Dots and xAI's Grok have brought easy-to-use AI agents to mainstream users, with Muse free and Dots paid. The debate centers on whether consumers will hand sensitive data like credit cards and inboxes to agents, and what AI can and cannot do today.
Nearly a month after its iOS debut, Meta's agentic AI tool Muse adds native iPad support, following a Mac version. The app spent weeks as the top free app on Apple's App Store; the iPad version better uses the larger screen and multitasking.
Meta's Muse has topped 6.6 million downloads and 1.8 million daily active users since its Sept. 8 launch, showing consumers will trade personal information for AI assistance. Sensor Tower's Seema Shah discussed the growth of personal AI agents.
Personal AI agents such as Meta's Muse and ChatGPT's Dots can book and buy for users, but are often blocked by websites. Amazon deliberately blocks Muse, while Walmart says its blocks are unintentional anti-bot measures. A new standard aims to fix this access problem.
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