Instinct

18 stories

Instinct is a startup behind a personal AI assistant that handles tasks such as bookings, shopping and bill payments through an invite-only service. Recent coverage has focused on its funding and growth: a $1B Series C at a $10B valuation, and founder Noah Shinn saying annual transaction volume is approaching $1 billion, with travel making up more than half. Instinct also launched group chats for shared agent use, while its curated Instinct Selections drew user backlash.

Related topics

Replika founder launches personal AI assistant Wabi

Replika founder Eugenia Kuyda officially launched Wabi, a free personal AI assistant where users run multiple agentic threads and build custom mini-apps for different tasks and goals. Wabi debuted a year ago with a $20M pre-seed as a social platform for shareable mini-apps and has now evolved toward an agentic assistant.

TechCrunch ·

AMD Unveils Full-Stack Agentic AI Platform

AMD introduced a full-stack platform for agentic AI spanning EPYC CPUs, Instinct accelerators, Pensando networking and ROCm software. Agentic AI shifts the CPU-to-GPU ratio from 1:4-1:8 for chatbots toward 1:1 or higher, alongside new embedded and PC partnerships.

AMD ·

Instinct brings AI agent to group chats

Instinct launched group chats that let friends use its AI agent together for tasks like planning trips, carpools and coordinating events, even without an account. The company said personal accounts stay separate, with permission required before personal agents share information or act.

TechCrunch ·

The ugly economics of consumer AI

Meta's Muse, OpenAI's Dots and the $10B-valued Instinct suggest a consumer AI comeback, yet frontier labs keep shifting toward Anthropic-style enterprise contracts. Consumers' willingness to pay is plateauing, and better models may not yield more profitable consumer businesses.

TechCrunch ·

Google to replace Gemini Gems with 'skills'

Google announced it will shut down Gemini's Gems feature on November 17, 2026, automatically migrating existing Gems into cross-task 'skills' with no user action needed. Launched in 2024 for custom AI assistants, the shift follows the rise of all-in-one AI agents.

TechCrunch ·

Meta's Muse launches on Mac with agentic actions

Meta's AI assistant Muse is now available on Mac, where it can work with files, messages, calendar, notes and mail inside native apps, with opt-in access and approval required for sensitive actions. After launching on mobile and web earlier this month and topping the U.S. App Store, the Mac app deepens competition among consumer AI agents.

TechCrunch ·

Instinct and Meta’s Muse Add Calling Feature

Instinct introduced Instinct Concierge to place calls for tasks like restaurant bookings and cancellations; Meta’s Muse also gained the ability to call U.S. businesses. Both features are rolling out in early access, narrowing differences among text-based AI assistants.

TechCrunch ·
That is everything