Shopify
7 storiesShopify is an e-commerce platform offering store building, payments and merchant tools. Recent coverage has focused on agentic commerce: Shopify opened its catalog to any AI agent, giving agents access to over a billion listings, and extended WebMCP support to checkout with tools like get_checkout and complete_checkout. It also launched Canvas, which lets merchants build stores by chatting with its Sidekick agent, and formed integrations with TikTok and OpenAI.
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European retailers are using open models and physical intelligence across commerce and fulfillment. Shopify post-trained NVIDIA Nemotron 3.5 Lightning, surpassing a leading frontier model on its internal benchmark while cutting serving costs 90% and delivering 7x faster responses; Zooplus rebuilt product discovery with NVIDIA technology, reaching 86% search accuracy in a prototype.
Jessica Herrin, founder of Stella & Dot, launched Marklo in 2025 to help consumer brands plan marketing campaigns with AI. The startup raised a $5 million seed round led by Forerunner, with Freestyle Capital and angels. More than 100 brands are piloting the pre-revenue software, and the funding will support hiring and a public launch before the holiday season.
Shopify will let shoppers configure any AI agent to purchase products on their behalf, giving agents access to over a billion listings without a partnership integration, expanding its agentic commerce push after a September Meta partnership for the Muse agent.
TikTok launched an AI shopping assistant and in-app one-click checkout, letting users buy directly from brands in the For You feed. The conversational agent understands context, remembers preferences and gives real-time guidance on product details, shipping and sizing. Built with partners including Salesforce, Shopify and Stripe, it aims to keep shopping inside the app.
Shopify introduced Canvas, a tool that lets merchants build and customize online stores by chatting with its AI agent Sidekick, with real-time previews of actual code. This represents a shift toward no-code AI-driven website building.
Shopify has extended WebMCP support to checkout, letting browser-based AI agents read, update, and submit orders with buyer authorization, including via Shop Pay. The new tools get_checkout, update_checkout, and complete_checkout are rolling out to all eligible merchants, contrasting with platforms like Amazon that block agent purchases.
OpenAI introduced new AI-powered advertising experiences, including Sponsored Agents, marketer tools, and integrations with HubSpot and Shopify to enhance ad experiences.
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