Salesforce

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Salesforce is a company that provides customer relationship management (CRM) software and enterprise cloud services. Recent coverage has focused on AI: in October 2026 it agreed to acquire marketing platform Braze for almost $5.7 billion; in September 2026 it unveiled Koa, its first CRM reasoning model built on Nvidia Nemotron and integrated into Agentforce; and it projected about $63 billion in revenue by fiscal 2030. Siemens also deepened its AI partnership with Salesforce, and Dreamforce drew over 43,000 attendees.

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TikTok launched an AI shopping assistant and in-app one-click checkout, letting users buy directly from brands in the For You feed. The conversational agent understands context, remembers preferences and gives real-time guidance on product details, shipping and sizing. Built with partners including Salesforce, Shopify and Stripe, it aims to keep shopping inside the app.

TechCrunch ·

Salesforce debuts Koa reasoning model on Nvidia Nemotron

At Dreamforce Salesforce unveiled Koa, its first reasoning model built on Nvidia's open-weight Nemotron, optimized for sales, marketing and customer-support tasks. Koa offers enterprises an open-weight alternative that was post-trained without ingesting customer data, integrates into Agentforce, and aims to reduce token costs while meeting data-security requirements.

TechCrunch ·

Dreamforce draws 43,000+ amid AI debate

Salesforce's Dreamforce in San Francisco drew over 43,000 attendees with AI and AI agents the main focus. Some participants praised tools like Claude and enterprise AI use, while figures such as Anthropic CEO Dario Amodei urged an industrywide slowdown of advanced AI development, sparking debate about safety versus pace.

ABC7 Bay Area ·
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