James Talarico

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AI-generated political ads hit TV screens, experts say harder to spot

A New York Times report says $147 million has been spent broadcasting AI-made political ads this cycle. Ads have featured AI-generated audio of a Senate candidate reading a Bible and a fake video of a senator on vacation. Texas law does not require disclosure of AI in political ads, though it bars AI deepfake ads in the 30 days before an election. Experts warn AI lowers ad costs but also lets people dismiss real content as fake.

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