YouTube

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YouTube is a video platform owned by Google. Recent coverage centers on its AI features: at the Made on YouTube event it announced custom feeds built with Gemini from natural-language descriptions, plus Studio tools including Ask Studio, feedback on pacing and storytelling, generated thumbnails and titles, and dynamic thumbnail testing, with creators having run over 40 million title and thumbnail A/B tests. It also previewed non-AI updates such as GIF comments and group chat.

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AI reshapes ad giants: Meta ad growth outpaces Google by 14 points

Meta's Q3 ad revenue reached $63.1B, up 26% year on year, while Google's search revenue grew just 12% to $63.4B — the widest growth gap since 2021. Meta credits AI ad tools: advertisers using AI recommendations saw about 5% higher conversion and spent 9% more. Google, meanwhile, is losing search users to AI chatbots, pressuring its core ad business.

매일경제 ·

YouTube builds AI tools that do it all

At its annual Made on YouTube event, YouTube announced upgrades to the AI creator tools it introduced in 2025, adding AI for more complex tasks. The earlier suite included thumbnail A/B testing and a chatbot for querying content performance.

The Verge ·

YouTube unveils new AI tools for creators

At Made on YouTube, YouTube announced AI tools for its Studio app, including Ask Studio on iOS and Android, draft feedback on pacing and storytelling, generated thumbnails and titles, and dynamic thumbnail testing. Creators have run over 40 million A/B tests on titles and thumbnails.

TechCrunch ·

YouTube launches AI custom feeds

YouTube launched custom feeds, letting users describe the videos they want in natural language and using Gemini AI to build a personalized feed pinned to their homepage. The move follows similar user-controlled algorithm tools from Bluesky, Meta, and Spotify.

TechCrunch ·
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