The A.I. Daily
AI recommendations drive discovery, but checkout trust remains a hurdle
PYMNTS Intelligence data shows nearly 45% of AI-shopping consumers purchased from new online stores, and 40% changed where they shop due to AI. Yet Amazon captures nearly 60% of recent AI-assisted purchases, revealing that AI drives discovery but not necessarily checkout conversion. For independent retailers, the opportunity lies in making transactions compelling enough to pull shoppers from trusted marketplaces.