The A.I. Daily
AI Reshapes 401(k) Plans: Advice, Administration and Engagement
A 401(k) Specialist deep dive finds AI tools are being used for participant education, contribution guidance and back-office administration, with platforms like PlanSync and Morningstar addressing data fragmentation between TPAs and recordkeepers. Industry leaders stress an accountable fiduciary must oversee advice, and human advisors remain essential in market drawdowns and complex decisions.