Mark Gurman
6 storiesMark Gurman is a Bloomberg reporter who covers Apple. Recent coverage of his reporting has focused on Apple's product plans: a smart home hub called HomeView, a Siri AI-powered smart home push planned for this fall, and the foldable iPhone Duo launched under new CEO John Ternus as Apple shifts from the iPhone era to the AI era. He also discussed Apple's forecast of 7%-10% holiday revenue growth alongside squeezed margins.
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Apple is bringing its biggest Siri AI upgrade yet in iOS 27.3, letting Siri control apps, carry out complex tasks, and coordinate actions across multiple applications. Bloomberg noted Apple still lags OpenAI and Meta AI agents. The episode also covered John Ternus's first earnings call as CEO, strong iPhone sales amid growth and margin concerns, Apple's AI rollout in China, and privacy implications of always-listening Apple Watch features.
Apple forecast 7%-10% holiday revenue growth but warned gross margins would shrink due to higher memory costs and expenses tied to its new Siri AI assistant, weighing on the stock. Bloomberg's Mark Gurman discussed demand for the iPhone Duo and other phones.
Bloomberg's Mark Gurman reports Apple will unveil a smart home hub called HomeView on Tuesday. After years of reports about an Apple smart home product, the name and launch date are now clear, though whether it will succeed remains to be seen.
With AI hardware, tech companies are redefining what constitutes a 'recording.' Previously, a device with a microphone or camera meant it could record, but now the line is blurring. The article discusses this trend, citing Apple's smart home device as an example.
Bloomberg's Mark Gurman reports Apple is preparing a push into the smart home with Siri AI-powered devices, planned for this fall. The discussion also covers whether the iPhone 18 is worth upgrading and Apple's reliance on influencer marketing.
Bloomberg's Mark Gurman analyzes new Apple CEO John Ternus's first product event, the debut foldable iPhone Duo, and Apple's shift from the iPhone era to the AI era. The discussion also covers how leadership changes over the past year may reshape Apple's culture.
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The A.I. Daily
Apple to bring major Siri AI upgrades in iOS 27.3
