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Luma AI COO Caroline Ingeborn said generative AI can lower costs, help bring more film and TV production back to Los Angeles and let creators attempt ambitious projects. She framed AI as a tool for creative professionals rather than a replacement, pointing to "hybrid filmmaking" that mixes real actors and crews with AI-generated environments.
Bloomberg's Ed Ludlow hosted Bloomberg Screentime 2026 in Los Angeles with tech and media entrepreneurs. Suno CEO Mikey Shulman discussed how AI is expanding music, Promise's George Strompolos and Luma AI's Caroline Ingeborn talked about AI's role in filmmaking, and Vermillio's Dan Neely addressed the debate over AI and creators' rights.
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Luma AI Bets on Hybrid Filmmaking in Hollywood