AI search is reshaping digital visibility for businesses
AI Overviews and chatbots are diverting traditional search clicks: Ahrefs found top-ranking pages lose 58% of clicks when an overview appears, and Pew data shows users clicked a traditional result in 8% of visits with an AI summary versus 15% without. OpenAI reports 900M weekly ChatGPT users and Google says AI Overviews reach over 2B people monthly, pushing brands to earn AI citations.