Reply Launches AI-Driven Immersive Experience Space

Reply unveiled Reply Immersive Experience, a multisensory smart room combining AI and immersive tech that adapts images, sound and lighting in real time to audience interaction. The first format, AQUA by Christian Mandura, debuts Oct 21, 2026 at Buonissima in Turin as a six-act blend of fine dining and AI storytelling; the infrastructure also supports retail product demos and configuration.