AVEVA on Industrial AI: Living Digital Twins Move to Closed-Loop Control

MIT Technology Review reports that industrial digital twins are shifting from offline simulation to real-time, closed-loop "living" models, with AI and agentic AI letting plants act autonomously and self-adjust. AVEVA chief product officer Rob McGreevy likens these AI-infused twins to organisms that grow and evolve, improving visibility and orchestration while human control is retained.

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