Guillermo Rauch @rauchg

Some interesting machine & agent Vercel traffic stats. • Across the entire Vercel network, 58.18% traffic is bot-originated (last 30d). This was 32% in Jan 2024. • 60%+ of deployments on Vercel are now agentic, up from ~3% in Jan 2026. • Up to 83% of pageviews are now coming from agents to Vercel's own documentation sites. The % reliably increases the more we optimize content for them. I expect 'direct' human internet traffic to basically become a rounding error in coming years. The web will thrive, but it will be built for and by agents.